Branding
Customize the look and feel of your waitlist.
Overview
Each waitlist can have its own branding settings that apply to:
- Confirmation and welcome emails
- Redirect pages (success/error)
- Admin dashboard appearance
Email Branding
Customize how emails appear to your users.
Sender Identity
| Setting | Description |
|---|---|
| From Name | Name shown in recipient’s inbox (e.g., “Acme Inc”) |
| From Email | Must be a verified domain in Resend |
| Reply-To | Where replies are sent (can differ from From) |
Visual Branding
| Setting | Description |
|---|---|
| Logo URL | Full URL to your logo image (recommended: 200x50px) |
| Primary Color | Hex color for buttons and links (e.g., #4F46E5) |
| Company Name | Shown in email footer |
{
"fromName": "Acme Inc",
"fromEmail": "hello@acme.com",
"replyTo": "support@acme.com",
"logoUrl": "https://acme.com/logo.png",
"primaryColor": "#4F46E5",
"companyName": "Acme Inc"
}Redirect Pages
After email confirmation, users are redirected to custom URLs.
Success Redirect
Where users go after successful email confirmation. You can include the position in the URL:
https://yoursite.com/waitlist/success?position={{position}}Error Redirect
Where users go if confirmation fails (expired/invalid token):
https://yoursite.com/waitlist/error Tip
Create dedicated landing pages for these redirects to maintain a consistent experience.
Domain Customization
By default, your API runs on your-worker.workers.dev. For a professional appearance:
- Add a custom domain to your Cloudflare Worker
- Update your frontend to use the custom domain
- Update email templates to use the custom domain for confirmation links
Note
Custom domains require the domain to be on Cloudflare DNS (free).
Multi-Waitlist Branding
If you run multiple waitlists, each can have completely independent branding:
| Waitlist | Brand | Domain |
|---|---|---|
| Product A Beta | Acme Blue | waitlist.acme.com |
| Product B Launch | Acme Green | signup.productb.com |
| Internal Survey | Corporate | internal.acme.com |
Configure each waitlist’s branding in its Settings → Email tab.
Best Practices
- Use a verified domain — Improves email deliverability
- Match your brand colors — Consistency builds trust
- Include a logo — Makes emails instantly recognizable
- Set a reply-to address — So users can respond if needed
- Create custom redirect pages — Don’t send users to a generic page